Be successful in franchising

How to become franchisors?

If you run your own business and “multiply” your proven business idea, would like this contribution will provide the necessary information, which points to consider and what decisions must be made.

As a prerequisite to the capability your business idea, your concept will be tested as a pilot project to its success.

The importance of the franchisor

Franchising is a cooperative marketing system, which provides a parent company, the franchisor a proven business concept and business knowledge fee to the independent franchisee provides.

They do not focus on selling a product, but to developing a complete business plan. Its main task is the franchise concept constantly to develop and market. As a franchisor, you must have prior to this business concept, at least two years successful market positioning.

Products or services should be clearly visible. The big difference to traditional branch system is that you tie up less capital.

However, it must not be forgotten that a number of obligations on you will face as a franchisor. All critical business processes need to be performed to understand in a manual, franchisees expect training and support in marketing, controlling and intensive communication. If you are entertaining the thought of franchisors to be, then you can use the following questions:

  • Assess the chances of success
  • Is your market potential long term
  • Are your business goals clearly defined
  • Is your business plan competition
  • Can you provide clear requirements for your franchisees
  • Are you able to care for all franchisees comprehensive
  • Do you have enough business experience
  • Can you take responsibility for your franchisees

Advantages of franchising for franchisors through franchising will combine the advantages of large companies (market power) with those of small business (market close). Be franchisors, which allow franchisees the adoption and implementation of your market with proven business concept. For a fee, the franchisee receives a “turnkey” business concept with property rights, shopping benefits, training and support services as well as in business administration, marketing and PR. This knowledge allows the franchisee to implement a legally independent contractor in the location and focus on the sales staff and its customers.

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